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The blickfang International Design Fair commissioned a new identity for their 2017 Zurich edition. blickfang fairs take place every year throughout central Europe in Stuttgart, Hamburg, Cologne, Vienna, Zurich, Basel and Bern. A joint venture with Nouvelle Noire, and under the name of berger + stadel + walsh, blickfang Zürich required an identity that would differentiate it from its other European sister events as well as enabling a comprehensive communication system that could prove its flexibility through a multitude of print, digital and spatial applications. Special considerations allowed for the identity to function as animations and moving image cycles.