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Standing for German fair trade tailored products, WAI Germany offers Eurasian fashion since March 2015. Their identity and branding was created as a means to bridge the German, Laosian and Hong Kongese cultures their diverse clientele originate from. The notions of German functionality and Asian sensibility were paramount in creating for WAI an identity truly complimentary to their clothing line. This project was created as berger + stadel + walsh.