Phoam is a pop rock infused band whose music walks the line between tension and seduction. We were asked to help then in their naming and branding, creating an almost corporate-like branding mark. With this, we've allowed for a branded liberty when it comes to covers, music videos and merchandising. Every time a different form of expression, a unique design and a new approach, all while existing under the branded umbrella of a singular modular mark. Dulcitone pop-rock made to kill, perturb, enchant and dance to.